Tuesday, January 7, 2020

Why you ought to be a Content Creator and Not a Marketer


Labels are important. Most important are the ones that we give ourselves. How you define yourself will color the way you see yourself, and this, in turn, goes to influence the way that you simply interact with others, your happiness, your confidence and much more about you. This is particularly true for people like internet marketers. If you’re someone who works online, then you will work a job that isn’t easily defined and that many people won’t really understand. What is it you do again? How does one make money without leaving the house??

And it also changes the way you feel about the work you do and the work that you will end up pursuing. I recommend considering shifting the way you describe yourself from ‘internet marketer’ to ‘content creator’. And here is why…
The Same Thing Really…

You might be wondering how you'll just plow ahead and alter your label if you’re still doing an equivalent job. Isn’t a content creator something entirely different from a digital marketer?

Well, not really!

These days, content marketing is the best option for any brand eager to increase its visibility and standing online. Content marketing is important for Seo (because SEO is based on having content for Google to crawl) and it's synonymous with social media marketing (because one among the most important aspects of social media marketing is sharing content through your various channels).

And if you’re a content marketer who creates articles and videos for a blog, then the likelihood is that that you simply have the precise same goals because the marketers: getting your content seen.

The only difference is that a content marketer is someone who puts the ends first, whereas the content creator puts the standard content first. They put the value first. The content creator builds a brand then promotes that brand with great multimedia content. The marketer, on the other hand, looks at the market and asks how they can make money…

Why the Content Creator is the Better Outlook

But the content creator – ironically – actually often makes extra money. That’s because they need a brand they believe and what they are putting more work into their content. Both this stuff aren't lost on readers who will find yourself eager to spend extra money as a result. And thanks to Google’s more recent changes, they’re not lost on the search algorithms either…

Then there’s the very fact that content creators are happier. Why? Because they are working on something they love. Success doesn’t come online quite as quickly as some marketers will have you ever believe. It takes a lot of time and even more work. If you’re getting to avoid letting this crush you and cause you to miserable, then you better make sure that you're doing it for the love and not because you've got to!

Think about all the foremost wealthy and famous people online. How did they get there? From pedaling ‘make money’ ebooks? Or by creating a tremendous YouTube channel and sharing a vibrant personality and talent for writing and production?

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